Jeffrey Qua
Design + Development

Live In Levis

Development / CMS Integration

Expertise
  • HTML/CSS/JS/Angular
  • CMS/API Integration
  • Analytics Implementation
Links
Live In Levis
Live In Levis

Objective

Live In Levis was an experimental site that blended digital storytelling and e-commerce through use of video and an interactive interface. This website won the FWA of the day award on Sep 28, 2014.

The site used videos as the central point of the experience and through user interactions, dynamically updated the content based off both the user actions and the video’s current state.

Story Exploration
Story Exploration
Real-time Video UI Overlay - Brand Details CTA
Real-time Video UI Overlay - Brand Details CTA

Approach

Using the user's current video state, the interface displayed contextually relevant artist/story details, branded product information, and also user-generated social media content.

The site had some organizational challenges with video and multi-locale support. We had a CMS integration in order to support 10 different regions with support for multiple languages.

Brand Content Details
Brand Content Details
Artist/Brand Story
Artist/Brand Story

Process

The site content was implemented through a third-party CMS to support multi-region/language content moderation. Stories were managed through Prismic, while user-generated content was managed through ThisMoment.

In order to determine effectiveness of the experimental interactivity, click analytics tracking was implemented for the data science team to review.

Prismic Integration
Prismic Integration